Why Roberts Pizzeria Beats the Chains: A Local Newark Favorite Worth Switching To

If you're in Newark—whether you're a Rutgers student grabbing a quick bite, an office worker ordering lunch for the team, or just someone tired of the same predictable meals—chances are you've defaulted to the big chains at some point. Panera Bread for those salads and sandwiches, Blaze Pizza for the fast-fired custom pies, Panda Express for a quick Asian fix, or Jersey Mike's for subs that hit the spot. They're everywhere, they're convenient, and they're... fine.

But fine isn't always enough. Especially when there's a better option right in the heart of downtown Newark at 63 New St.

Roberts Pizzeria has been family-owned and run since 1985—over 35 years of serving the community, right next to Rutgers University. We're not a corporate franchise with standardized recipes shipped from headquarters. We're a true local spot where meals are made with care, like Grandma used to make them. And locals (and repeat customers) keep coming back because the difference is real.

Here's why so many people in Newark are choosing Roberts over the chains—and why you might want to give us a shot next time you're feeding a group, planning a meeting, or just craving something that actually tastes homemade.

1. Pizza That Actually Tastes Like Pizza Should

Chain pizza often goes for speed and uniformity: thin, sometimes cardboard-like crusts that are consistent but forgettable. At Roberts, our dough is elastic, fluffy, moist, and has that perfect chew reviewers rave about. Big, flavorful slices with house-made sauce and fresh toppings that feel authentic—not pre-frozen or assembly-line.

Yelp reviewers put it best: "Great pizza!! I prefer their pizza over the other places! The pizza crust is more elastic, fluffier, and moist with a great chew." Another calls it "probably the best pizza in Newark." When was the last time a chain got that kind of love?

We offer classics plus specialties like Chicken Bacon Ranch, Buffalo Chicken, Margherita, Baked Ziti pie, Meatlover, and more—personal to XL sizes, by the slice or whole.

2. Real Italian Comfort Food, Not Just One Thing

Chains tend to specialize: Panera leans salads and soups, Blaze is build-your-own pizza only, Panda does orange chicken and fried rice, Jersey Mike's sticks to subs. Roberts gives you variety without losing quality.

Beyond pizza, dive into hearty pasta (baked ziti, lasagna, spaghetti marinara), hot sandwiches (Chicken Parm, Cheesesteak, Eggplant Parm), wraps, salads, appetizers like wings, mozzarella sticks, and garlic roasted broccoli. It's all made fresh, with that family-touch soul you won't find in mass-produced options.

3. Built for Groups, Meetings, and Catering—Without the Hassle

Office lunches, team meetings, school events, corporate gatherings, or Rutgers game days? We handle it Monday through Saturday with reliable pickup or delivery.

Our catering trays cover appetizers, salads, assorted subs and wraps, hot entrees, and desserts—perfect for feeding 10–50+ people. Check the full catering menu on ezCater or give us a call at (973) 642-0082—we'll make it easy.

No need to juggle multiple chain orders or deal with inconsistent quality. One spot, one call, better food.

4. Community Roots vs. Corporate Consistency

Chains win on predictability. Roberts wins on personality. We're part of Newark—35+ years strong, supporting locals, students, and businesses. That "made with love" vibe shows in every bite and every interaction.

If you're perfectly happy with Panera's broccoli soup, Blaze's quick cheap pies, Panda's beef, or Jersey Mike's —stick with it. No need to change what works for you.

But if your team, friends, or family is ready for fresher flavors, more satisfying portions, and food that feels like it was made just for you... why settle for "fine" when "great" is right here?

Ready to Taste the Difference?

Next time you're planning a group meal, stop by, order online at robertspizzeria.com, or call (973) 642-0082. Mention you're switching from the chains—we might just throw in a little extra something to welcome you.

One order is usually all it takes. Many customers never go back.

See you soon at Roberts Pizzeria—where tradition meets taste in the center of Newark.

Questions or want catering help? Reply here, email robspizzanewark@gmail.com, or drop by 63 New St. We're open and ready to feed you better.

Taste the family tradition. 😊